The Email Standard
A practical standard for better business email. For business owners who want more than another campaign, and marketers who want a clear framework for email that earns attention, builds trust, and supports repeat business.
Book launch updates only. You can leave the list at any time. Privacy.
More emails don't make a better email strategy.
A bigger list. Another promotion. A new automation. It's easy to keep adding activity without asking whether the foundation is working.
Who are you writing to? Why should they care? Can your message reach them? And what happens after they click? Better email starts with clear answers.
A foundation for email that works.
The Email Standard is an upcoming practical guide to email as a business tool. Its focus is the connection between the message, the audience, and the system behind each send.
These are the areas guiding the book's development. The final contents and publication date will be announced when they're ready.
For the people who send emails, and the people who depend on them.
Understand the foundations of useful business email. Ask better questions, make clearer decisions, and connect email with your customer relationships.
Bring structure to the work behind each campaign. Use a practical reference to review your approach and explain the decisions behind it.
Give every email a purpose.
The Email Standard is in development. Join the waiting list and hear when the book is ready.
Book launch updates only. You can leave the list at any time. Privacy.