The World Of Email Marketing Advice

Welcome to The Email Standard! My name is Emiel, and I’m looking forward to providing you with valuable insight into the email marketing space.

Before you read today's email, check out this new training I posted on YouTube about the Top 10 MUST-HAVE Email Klaviyo Flows for e-commerce Brands. (link)

In today's newsletter, we are going to cover:

• The world of email marketing advice

• Top links of the week

• Email of the week

• How I can help scale your email game

Let’s talk about something that grinds my gears: the world of email marketing advice.

You've seen them. The self-proclaimed "gurus" with their overly complicated strategies that sound more like rocket science than marketing. "Segment your list by their pet's birthday! Automate emails based on the phase of the moon!"

Here’s the deal: They're complicating things to sell you a solution to a problem you didn’t need to worry about in the first place.

Here's the truth:

Email marketing is about relationships, not algorithms.

It's about communicating, not manipulating.

You don’t need to segment your list into a million pieces or have a PhD in behavioral psychology.

What you really need is to nail the basics:

1. Understand Your Audience: Who are they? What do they want or need?

2. Provide Value: Not just sales pitches, but actual value. Help them.

3. Be Consistent: Show up in their inbox regularly, but don’t spam.

4. Keep It Simple: Clear, concise, and to the point wins the race.

This is how you can win the email marketing game.

Top Links of the Week

• A great example of an email campaign that will convert and isn't boring (link)

• A great hack to improve your email conversion instantly (link)

• The number #1 forgotten email flow by eCom brands (link)

Email of the week

Email design:

National Stress Awareness Month email by Honeydew Sleep

You know what? I'm all about walking the talk, so let me pull back the curtain on this cool piece we cooked up for one of our own clients: Honeydew Sleep.

This email? It's a winner in my book.

Why?

Because it nails that "Above The Fold" magic.

Right off the bat, without even scrolling, you're hit with what's up and where to click.

But here’s where it gets juicy.

The email dives into why stressing less is your ticket to dreamland. And for a brand slinging pillows, or should I say, selling the dream of better sleep, it's spot on.

Here's the kicker, though. We tie it all back to their products, showing exactly how they turn your bed into a cloud.

Because let's face it, dropping wisdom about stress and sleep is cool and all, but if we don't connect the dots to the product, we're just blowing bubbles.

Point is, don't just serve up a platter of value and walk away.

You gotta point to the goods – your product. People aren't mind readers, you've got to spell it out for them.

And that's exactly what we did with this email.

It’s not just talk; it's showing you the path from "Hey, that's interesting" to "Take my money!"

How I Can Help

1. Check out my tweets, that goes in-depth on email marketing on a daily basis (link)

2. Check out my free YouTube videos, with in-depth videos on Klaviyo, specific flows, and much more (link)

3. Are you looking for ways to increase the revenue of your eCommerce brand? Book a call with me now and let’s discuss our Email & SMS Marketing services (link)

or, you can just reply to this email.

I reply to absolutely everybody who replies back to me.

See you next time!

Emiel from The Email Standard