Why Q3 is crucial for a killer Q4

Hey, it’s Emiel from The Email Standard.

July has started and that means that Q3 has started as well.

Today I want to talk about why Q3 is the most important time of the year for eCommerce brands doing email marketing and why it’s crucial for a killer Q4.

But first, I want to share my latest YouTube video with you, where I share the new email design taking over Ecommerce...

» WATCH MY NEWEST VIDEO HERE «

So why is Q3 the most important time of the year?

I know what you're thinking—Q4 is the crown jewel for ecommerce, especially with Black Friday and the holiday rush.

But here's the kicker: the success of your Q4 hinges on how well you prepare in Q3.

Think of Q3 as the training ground. It’s the perfect time to lay the groundwork for a stellar Black Friday and holiday season. Here’s how:

Optimize Your Website

Your website is your storefront, so make sure it’s in top shape.

Q3 is the ideal time for a thorough audit.

Check load speeds, mobile optimization, and user experience.

Address any issues now to avoid losing potential customers when traffic spikes in Q4.

Build Your Email List

Black Friday is all about capturing that massive influx of traffic, and email marketing is your secret weapon.

Use Q3 to ramp up your email list and optimizing your sign-up rate as much as possible.

Consider offering exclusive early access or sneak peeks to incentivize sign-ups in the weeks before Black Friday.

A robust email list can drive significant sales when the big day arrives.

And remember, it’s not just about growing your list; it’s about keeping it active.

Send educational and engaging campaigns at least three times a week to keep your subscribers interested and primed to buy when Black Friday hits.

Fix Your Email Deliverability

Focus on optimizing email deliverability in Q3.

Ensure your emails land where they matter—right in your customers' main inbox.

Don’t experiment too much, as it could harm your Q4 results.

So just send emails to your Engaged 90 Days audience and NOT to your entire list.

You should aim for a 50%+ open rate.

Send consistently, multiple times a week, with valuable content to boost your reputation.

This approach will ensure you can confidently email your entire list during the crucial Q4 period without landing in the spam folder.

DON’T Use To Many Sales In Q3

Q3 is not the time to get crazy with discounts.

If you use huge discounts in Q3, people will be less likely to buy at Black Friday.

So dial back on heavy sales in Q3 to build a strong, positive relationship with your customers.

Use this time to overcome objections with educational email content so they're ready to buy when Q4 is there.

Black Friday Strategy

Not totally sure how to prepare for Black Friday? Or how your Black Friday strategy should look like?

Now is the time to think about that.

Book your own strategy session with me and we discuss the best Black Friday strategy for your brand. Simply book a call via the link below:

» Book Your Strategy Session Now «

How I Can Help

1. Check out my tweets, which goes in-depth on email marketing on a daily basis (link)

2. Check out my free YouTube videos, with in-depth videos on Klaviyo, specific flows, and much more (link)

3. Are you looking for ways to increase the revenue of your eCommerce brand? Book a call with me now and let’s discuss our Email & SMS Marketing services (link)

or, you can just reply to this email.

See you next time!

Emiel from The Email Standard