How To Prepare For Black Friday?

Hey, it’s Emiel from The Email Standard.

We’re already in mid-September, which means Black Friday is right around the corner.

How’s your preparation going? Haven’t started yet? Don’t worry, I’ve got you covered.

Today, I’m here to help you gear up and make this your best Black Friday ever!

Black Friday is going to be more expensive…

Hate to break it to you, but Black Friday is going to cost more this year.

If you’re running ads, you already know that Q4 ad prices always spike.

But this year, with the US Elections, expect them to skyrocket even more.

What does this mean for you?

Your email marketing needs to be dialed in.

While ads are getting more expensive, email marketing remains the most cost-effective way to connect with people who already know your brand.

So before Black Friday hits, make sure your email system is optimized and ready to go.

Let’s make this your biggest Black Friday yet!

IMPORTANT: DON'T Wait Too Long

Most eCommerce brands wait far too long before getting ready for Black Friday and Cyber Monday.

If you want to see the best results for your brand, you should start prepping NOW.

Don’t wait until October—it’ll hurt your results.

Get Your Deliverability Right, Plan Your Offers, Nail Your Pre-BFCM Strategy, Build Your BFCM Email Schedule, Optimize Your Flows, and Don’t Forget Post-BFCM…

Yeah, there’s a lot to cover to be fully prepared for Black Friday and Cyber Monday. That’s why I’ve put together a detailed guide to walk you through it all:

• The best offers to use and when to send them

• How to structure your entire BFCM event

• Tips for boosting your email reputation so you avoid the spam folder during BFCM

• How to build engagement with your list ahead of time

• What to send, and when, during BFCM

• How to adjust your flows for BFCM

• What to do after BFCM to keep your emails out of the spam folder

Sound like something you need?

» Watch The Guide Right Here, 100% Free, No Opt-In Required «

Need Help with All of This?

We’re currently taking on new eCommerce clients to help prepare for Black Friday and Cyber Monday.

We’ll handle everything—from crafting your strategy and building your email schedule to creating every email and SMS campaign. We take care of the copy, design, testing, and segmentation so you don’t have to.

Interested? Book a free 15-minute discovery call with me here »

And that’s it! Let me know if you liked this email, and also reply to this email if you have any questions that you want me to cover in one of my following emails.

See you next time!

Emiel from The Email Standard

P.S. Are you looking for ways to increase the revenue of your eCommerce brand? If you want a Strategy Session with me, book a call here »