How To Improve Your Email Deliverability?

It’s Emiel from The Email Standard, and today, I want to talk about something crucial for your email marketing success—email deliverability.

But before we dive in, I want to share with you my NEWEST YouTube video that went live a few hours ago. In this video I share the BEST Black Friday Guide of this year.

« Watch The Black Friday Video Here «

Now… let’s talk about email deliverability.

Having a massive email list sounds great, but here’s the truth: quality always beats quantity.

If you’re sending emails to people who don’t engage, mark your emails as spam, or bounce, it’s hurting your sender reputation—and ultimately, your bottom line.

So how do you fix it? By cleaning your list.

Here’s a 3-step process to clean your list and boost your deliverability:

Step 1: Remove Unengaged Subscribers (Last 180 Days)

It’s time to say goodbye to subscribers who haven’t opened or clicked an email in the last 180 days. These inactive contacts are dragging down your deliverability. Focus on people who haven’t interacted with your emails and have received at least 10 emails in the last 180 days.

Getting rid of these unengaged subscribers will improve your open rates and show email providers that your list is active and engaged.

You can use these segment conditions:

Step 2: Remove Subscribers Who Marked Your Emails as Spam

Anyone who’s marked your email as spam in the past is damaging your email reputation.

Make sure to remove them from your list right away.

Keeping these people on your list can push you closer to the spam folder for the rest of your subscribers.

You can use these segment conditions:

Step 3: Get Rid of Bounced Emails

Emails that repeatedly bounce, whether soft or hard, are a big red flag for inbox providers.

Remove any contact that’s bounced at least 4 times (soft) or even just once (hard).

This prevents you from sending emails to addresses that hurt your deliverability score.

You can use these segment conditions:

By following these steps, you’ll clean out the dead weight on your list and be left with an audience that actually wants to hear from you.

Not only will this improve your deliverability, but it will also help you land in the primary inbox more often, boosting your chances of higher engagement and conversions.

A cleaner list means a better sender reputation, which ultimately means more emails hitting your subscribers’ inboxes—not their spam folders.

Take these steps today, and watch your email performance improve!

Need Help with All of This?

We’re currently taking on new eCommerce clients until mid-October. After that, we focus on our current clients for the rest of the year.

We’ll handle everything—from crafting your strategy and building your email schedule to creating every email and SMS campaign. We take care of the copy, design, testing, and segmentation so you don’t have to.

Interested? Book a free 15-minute discovery call with me here »

And that’s it! Let me know if you liked this email, and also reply to this email if you have any questions that you want me to cover in one of my following emails.

See you next time!

Emiel from The Email Standard

P.S. Are you looking for ways to increase the revenue of your eCommerce brand? If you want a Strategy Session with me, book a call here »